Before I opened my first Etsy shop, December Caravan, in 2013 I read every single book and website article I could get my hands on to help make my store, an "Etsy success". The reading helped a ton, but I have also been learning a lot of things along the way! In this last year alone I have changed a lot of things with my shop and have continued to learn and grow as an Etsy shop owner and have learned a lot more as I just opened my second Etsy shop last week (September Caravan).
So when I announced the opening of my second shop last week I received a lot of emails asking me for some Etsy advice in general. I am NOT an expert but I hope this series "Etsy shop Tips" will help other creatives who desire to run an Etsy shop! So today I wanted to share some tips on opening an Etsy shop and what you REALLY need to know! Here are some thoughts (in no particular order):
(1) Take Time to Decide Your Shop Name. There are a LOT of different theories about how to choose a shop name but at the end of the day this is your shop. It is going to be with you for a while (hopefully!) and you will want it to be something that you can "grow" with. While Etsy does allow you to appeal to change your shop name at a later date you will have to let people know about this change and potentially need to change your social media handles if you have matched them to your shop, not to mention any business cards or marketing that you have done elsewhere. Take your time to choose your name! Some people think that you need to have a name that "fits" your products, while others believe that is not necessary. My best advice is to do what feels right for you. (You can read the story behind the name for my shop, December Caravan HERE!)
(2) Do your Research Ahead of Time. Whether you are interested in starting to create an item to sell or you have been selling to friends and family for a long time and now want to take the "plunge" into opening a shop, take time to do research. The fortunate thing is that it is very easy to open a shop on Etsy and list things. The unfortunate thing is that it doesn't mean it will sell. Take time to do research so that you will be successful. Think through whether or not there is a demand for your product, whether or not you will be introducing something "new" to the world, etc. If you aren't sure about some of these things, take time to develop your business strategy.
(3) Study the "Quick Start Essential List". Etsy how has a "quick start essential list" that they didn't have when I first started my Etsy shop. This can be a wonderful and helpful tool at the beginning of your journey! (You can find it by clicking HERE!)
(4) Take Quality Pictures that Represent Your Products. Taking quality photos that represent your handmade products takes a LOT of time! As a photographer, this is a wonderful part of the handmade process for me, but for some creatives this can be frustrating and annoying. You must convey in your pictures (which is going to be the thing that "draws" people in) how wonderful your handmade item is. You have to convey the "feel" of it, the details, the "tone", etc. You are competing with brick and mortar stores where people can touch and look through the things they are interested in. You want your photography to represent your items well. Listen, it is better to have 5 items for sale with excellent photography than 100 items with poor photography. (Side note: Make sure that your pictures represent your products. When I first started on Etsy I thought that I should do all of my products with a "white light background". I did this at first and the realized that my shop is for those who love and live with their handmade items. I started taking pictures outside, in different areas, etc. This has worked SO well for me. Find what works for you and own it!)
(5) Brand your shop. Take the time to figure out branding for your shop. Honestly I went through three different business cards before my current branding which I love. Take the time to really develop your look and style so that you have a cohesive brand.
(6) If you want to be successful, understand that running an Etsy shop is hard work. When I first opened my shop I thought that it would be easier than it is. Honestly, it has been one of the hardest business ventures that I have ever done. I love my job though and at this stage and season in my life, this allows me to work from home while I am fighting for my health. BUT that doesn't mean that it isn't an incredible amount of hard work! EVERY single day (even if it is just from my bed on rough treatment days) I work at least 6 hours on orders, on new products, on marketing, on instagram sales, etc. It takes a TON of work but I absolutely love it. Understand that it takes a TON of work if you are wanting to be successful in this venue.
(7) Set specific goals. When I first started my shop I didn't do this as well as I needed to. I was so excited to have opened my shop that I just spent time creating and posting and trying to market. I have now learned how important it is to set goals for your shop. Take the time to set yearly goals, quarterly goals, and monthly goals. BELIEVE me you will be so thankful that you did!
(8) Take time to list and describe your products well. It can be exciting to open a shop and just want to "dive" on in. Take the time (just like with the photography) to write out interesting, captivating, and detailed descriptions of your product! This will definitely help you as you continue!
I hope these tips are helpful! Have you started an Etsy shop? I would love to connect with you! Leave a link to your shop in the comment section so that we can connect!
Happy Friday friends!