Showing posts with label Writing Tips. Show all posts
Showing posts with label Writing Tips. Show all posts
(1) Take time to decide who you are going to publish your book with.
I mentioned above I chose Amazon's Self Publishing Platform because I felt that it was the best fit for me currently. For an upcoming book that I am independently publishing I am still exploring all different options. Really take the time to read through all of your different options. To be honest I probably spent over six months deciding and debating the pros and cons before I picked Amazon's Self Publishing Platform and am so happy that I took the time to do that!
(2) Take time to make your book look professional.
In a day and age when even well-known authors are independently publishing you want to make sure that your book looks as professional (or more professional!) then your competitors. Gone are the days when you are a lonely island self-publishing your work. In today's market it is wise to build a team that will help make your book the success that you want it to be.
(3) Clarify what your goals are for your book.
I can't even begin to count how many emails that I receive from people who "want help and direction" with getting a book published but haven't even thought through what their goals of their book are. Understanding what your goals are will change the course of every step you take. For example: are you hoping to self-publish to ultimately become a full-time writer (and hopefully get noticed by a traditional publishing company)? Or are you hoping that your book will have a huge impact on a certain group of people? Has it simply been your dream to have a book published and you don't plan to write another one? Or are you hoping to hit the New York Times Best Seller List.
You may want to do all of these things, one of these things, or a combination, but you must spend the time to really consider what your goals are with your writing. In doing this you will then have a clear picture of not only the publishing direction you want to go in but will be able to easily decide the type of investment you want to make in your project. Having clear goals will help you make the thousands of decisions that you are going to encounter as you head down this road.
(4) While independently publishing your book is easy, making it successful is a lot of work.
One of the things I hear the most from readers is, "I am just going to self-publish because it is so much easier than getting a book contract" I hate to say this but in some ways you are right and some ways you are very wrong. I think it really depends on your goals for your book. If you are simply hoping to see your name on a book that is published then it is incredibly easy. Even easier and cheaper is publishing an e-book. BUT if you have goals that are beyond just seeing your name on a book then you are going to have to put lots and lots of time into your project.
(5) Because self-publishing is easy everyone is doing it and you will need to work ten times harder to get your book noticed.
One of the important things to keep in mind is that because it is "easy to publish" everyone and their mother is publishing a book. If you are looking to build a reputation for writing, create a writing portfolio, etc. you are going to want to spend the time to make sure that your book is unique, has an interesting view point, and looks professional. You will need to work ten times as hard to make sure that your book is getting noticed. The reality is that leaders in the industry say that less than 5% of self-published books are "decent" and less than 1% are actually "good". This is an incredibly low number and you want to make sure that you are working towards hitting this number.
(6) Selling 100-150 copies of your self-published book is considered successful in the industry. When I first heard this number my mouth dropped open and thought to myself, "I won't be one of those people" but the reality is that to get my books beyond this number has taken a lot of work behind the scenes. Without having a marketing team you are responsible for marketing your book, getting it into bookstores (which can be extremely difficult), and getting the word out.
A shocking reality for a number of you sweet readers was when I shared in a post "10 ways to support your friends who have independently published books" that you should encourage your friends to buy your book. Many people were shocked I would actually say that. I am going to share some hard truth. For both of my self-published books over 98% of my book sales are from people I don't know. Yes, my sweet parents, sister, and best friends bought the book but beyond that I know of 8 facebook friends who purchased one of them. This isn't to "bash" anyone, but to simply share the reality that it takes a lot of work to get your self-published book to sell. I was so glad when a successful author told me before I published my first book, "Pray and decide what success is to you for your book". Having thought, prayed, and decided this ahead of time allows me to know that my success is not based on the number of books I have sold. Take the time to consider of how you will think of your book as being successful or not. It will be worth the time!
(7) Understand that even if your book is amazing, it might not sell.
Because your book is independently published you will be doing all of the marketing yourself (unless you hire a team which can be incredibly expensive). Understanding this shouldn't be a discouragement but a fact that you can face and decide how you can work hard to get your book noticed and selling. A lot of people say this as a word of warning but if you love writing and believe in your book you can put the extra work in to get your book noticed. Yes, it takes a ton of time. Full disclosure? I spend approximately 15-25 hours on each of my books on marketing each week. LOTS of time. LOTS of rejections, but also a lot of rewards when I see that the books continue to sell.
(8) Understand the royalty system and your price point.
As a new author (or a relatively unknown author *smiles*) you will want to price your book at an affordable market price. Unfortunately this means that if you are looking to "get rich" with your writing than you may want to adjust your expectations. Self-Publishing companies that you work with all have different royalties settings so you will want to make sure that you understand carefully the royalty system. In a spirit of full disclosure I make approximately (after taxes) less then a dollar per book on my sales. Yes, I know some of you are shocked, but it is the truth. *smiles*
Again, you want to remember what your goal is with your book, I am so thankful for each and every sale because it does help me pay for my treatment right now but the reality is that this is not enough for me to have as an income each month because I am not selling thousands of books each month. BUT because my goals with my two books, particularly, "Praying through Lyme Disease" was meant to be an encouragement I am very peaceful about this. My goal was to simply encourage Lyme patients in some of the darkest days of their lives. Many patients struggle to pay for treatment and can't even afford the book so I am often sending this book out free of charge. A couple of months ago I was contacted by a Polish doctor and pastor who wanted to translate the book into Polish for Lyme Disease patients. I simply handed him permission to do so without paying for the translation. Again, my objectives and goals with my books are clear so these are easy decisions for me. But understanding what kind of money you will actually make, how to set the price for your book, and how you will handle the royalty system are very important parts of this journey.
Praying through Lyme Disease was translated into Spanish (click link below) and other translations after it's second edition.*
// Orando a través de la enfermedad de Lyme (Praying Through Lyme Disease Spanish Translation) //
*Praying through Lyme Disease has also been translated into several other translations. If you would like more information on these resources until they become available for purchase on Amazon, please let me know by emailing me at: caravansonnet@gmail.com. If you are passionate about translating this book into another language please feel free to contact me! Thank you for your interest!*
(9) Reviews, Reviews, Reviews.
Getting reviews is very important for your independently published book. You will want your reviews to be from those outside of your family (*smiles*) and you will want to have honest reviews that can help convince potential readers that your book is worth reading, even if you are unknown as an author.
As a disclaimer though be aware that not all reviews will be profitable. Several months ago after my second book was released I mentioned in a bloggy group that I am apart of that I was looking for people to review my book. I heard back from 7 people, I shipped my book out (even sending one overseas) and then never heard anything again. I had discussed with each of these ladies beforehand that I was looking for a review on their blog and also on Amazon but never heard a response. After contacting each of them several times with no response I finally realized that I had fallen prey to the "free book club" (as it is nicknamed in writing world). Understand that reviews are incredibly important but learn from my experience and pick those that are going to review your book very carefully.
(9) Reviews, Reviews, Reviews.
Getting reviews is very important for your independently published book. You will want your reviews to be from those outside of your family (*smiles*) and you will want to have honest reviews that can help convince potential readers that your book is worth reading, even if you are unknown as an author.
As a disclaimer though be aware that not all reviews will be profitable. Several months ago after my second book was released I mentioned in a bloggy group that I am apart of that I was looking for people to review my book. I heard back from 7 people, I shipped my book out (even sending one overseas) and then never heard anything again. I had discussed with each of these ladies beforehand that I was looking for a review on their blog and also on Amazon but never heard a response. After contacting each of them several times with no response I finally realized that I had fallen prey to the "free book club" (as it is nicknamed in writing world). Understand that reviews are incredibly important but learn from my experience and pick those that are going to review your book very carefully.
On the flip side of the experience that I just shared I think it is definitely worth your time to send your self-published book out to those that you hope will review it that are in your field. These are people who fit your industry and have a voice in your industry. Sending your book for a review to these people is worth the risk!
(10) Build a Platform.
If you are going to be successful in independently publishing your book, you will need to build a platform. This can be done in a myriad of different ways (writing a blog, creating a social media presence, answering questions on the internet about your subject area, speaking events, etc.) but it will need to be done. Don't turn down any small opportunity to build your platform and mention your book. You have no idea how important building your platform is and how important this is to the success of your independent book. Take risks, put yourself out there, and start building a platform.
(11) Write. Write. Write.
I once read a famous author say that he was always writing and doing three things in his field all at the same time: he was promoting his book that was just released, he was editing his next book, and he was writing a current book. Honestly, this has stuck with me and after having a couple of books out I completely understand this. I am always writing. I hear a lot of times from readers who say they want to be writers. I often email back encouragement and then say, "so what are you writing?" I am not exaggerating when I say that 9 out of 10 of them say, "oh nothing yet". It can be overwhelming at the beginning but spend time everyday writing a little. Practice writing and as you do it everyday you will improve.
(12) Read. Read. Read.
As much time as you spend writing, spend time reading other authors. Don't just pick authors that you like, pick authors that challenge you and use this as a way to improve on your language, your spelling, your content, and your grammar.
(13) Purchase your own ISBN number.
I shared a whole post on this which you can find HERE!
(14) Pick your cover design carefully.
Your cover will be just as important as your book title to many people. We are such a visual society that often times the cover design is equally as important as the book title. Choose this very carefully. Think about what you want people to feel as they look at your book and carefully spend time choosing your cover design.
(15) Choose your title carefully.
(16) Hire an editor for your book.
This is extremely important to help your independently published book become successful. If you can't afford to hire a professional editor consider contacting your local university or college's English department to see if they have any graduate students who are looking for editorial work for their resume. This can help cut the cost for you and also help a graduate student out who is looking to build their resume.
(17) Create an Audio Book.
I haven't done this yet, but am currently working on this. Interestingly enough, experts in the field agree that having an audio book helps make your book more "credible".
(18) Develop a Marketing Plan for your Book.
Take the time to develop a marketing plan for your book. This is extremely important. I am going to share a whole post about this in the future also but start thinking about your marketing plan now!
(19) Create your Author Central Page on Amazon.
This should be one of the first things that you do if you are selling your book on Amazon (which you should also do!) Create your Author Central Page and connect it to your social media (and your blog if you have one!). I am honestly shocked at how few self-published authors have done this. This is a FREE resource so you want to take advantage of it! (You can find my Author Page HERE!)
(20) Foreword.
If possible try to get someone in your field who will write a foreword for you. This might take some time and it might take you a few books but try and find someone who will do this. This can be an incredible marketing tool for your book!
I hope these 20 tips are helpful y'all! What about you? Do you have an tips for successfully self-publishing your book (or e-book)? I would love to hear them! If you are interested in a list of all of my books you can find them by clicking on the links below:
12 Things to Do (E-Book- 2018)
12 Things to Pray (E-Book- 2018)
When Hope Restores (2nd Edition- 2018)
Praying through Lyme Disease (2nd Edition- 2017)
December Caravan ( 2nd Edition- 2017)
When Truth Refreshes (2017)
When Light Dawns (2nd Edition-2017)
1. Buy Their Book
This might be silly to even suggest but the reality is that many of the independent author's closest contacts won't think to purchase the book. This might be because they have heard almost every word of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend! (Interested in buying one or all of my books? Click HERE!)
This might be silly to even suggest but the reality is that many of the independent author's closest contacts won't think to purchase the book. This might be because they have heard almost every word of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend! (Interested in buying one or all of my books? Click HERE!)
2. Think Outside the Box and Share Your Connections
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase and send them a copy! Maybe you could gift a copy of a book to your local library, hospital library, church library, community resource center, domestic violence shelter, homeless shelter, etc? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme Disease books) or your counselors office. Perhaps you have a connection at a coffeehouse and you could bring in your friends' book and see if it could be displayed for sale or if your friend could try and sell some copies at your favorite store? Think outside the box and think of the people in your life that you know that you could connect your author friend with.
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase and send them a copy! Maybe you could gift a copy of a book to your local library, hospital library, church library, community resource center, domestic violence shelter, homeless shelter, etc? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme Disease books) or your counselors office. Perhaps you have a connection at a coffeehouse and you could bring in your friends' book and see if it could be displayed for sale or if your friend could try and sell some copies at your favorite store? Think outside the box and think of the people in your life that you know that you could connect your author friend with.
3. Write a Review
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (especially if it is available on Amazon)! Because your friend has independently published their book they do not have a huge marketing campaign for their books. Due to this they are doing all of the marketing themselves. Your words about their book will speak volumes to many people who aren't familiar with your friends' work! Every author is so grateful for generous and gracious reviews. I have received hundreds of emails from people saying that the whole reason they purchased a book of mine was because of a review they read! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend!
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (especially if it is available on Amazon)! Because your friend has independently published their book they do not have a huge marketing campaign for their books. Due to this they are doing all of the marketing themselves. Your words about their book will speak volumes to many people who aren't familiar with your friends' work! Every author is so grateful for generous and gracious reviews. I have received hundreds of emails from people saying that the whole reason they purchased a book of mine was because of a review they read! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend!
4. Share Their Business Card
Most authors have a business card that will help pass their name on a bit more. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? Even Better! You will be helping them with marketing even more!!
Most authors have a business card that will help pass their name on a bit more. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? Even Better! You will be helping them with marketing even more!!
5. Talk About Their Book on Social Media
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Tag your friends social media to all of your correspondence (example: if you post a picture on instagram tag them in it so they connect directly with people!). Volunteer to "social media love" your friends work! They will be so grateful! This is free for you, but so helpful for your friend who is trying to share about their book!
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Tag your friends social media to all of your correspondence (example: if you post a picture on instagram tag them in it so they connect directly with people!). Volunteer to "social media love" your friends work! They will be so grateful! This is free for you, but so helpful for your friend who is trying to share about their book!
6. Word of Mouth Recommendation.
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation.
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation.
7. Invite Your Friend To Share About Their Book (or their story)
Does your work bring in special speakers? Ask your friend to come in and share about their book. Maybe the book doesn't fit into the exact business that you you work at, but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Suggest your friend! Are you a member of a church or community group? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon or for a community chat. Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about writing or their heart!
Does your work bring in special speakers? Ask your friend to come in and share about their book. Maybe the book doesn't fit into the exact business that you you work at, but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Suggest your friend! Are you a member of a church or community group? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon or for a community chat. Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about writing or their heart!
8. Share Your Connections for Where They Are Traveling
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Talk with your friends and share your connections.
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Talk with your friends and share your connections.
9. Host a Book Party
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the guest. This will encourage people to purchase your friends book, interact with them, and get to know more people!
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the guest. This will encourage people to purchase your friends book, interact with them, and get to know more people!
10. Give the Gift of a New ISBN Number
Want to gather a few friends and take up a collection to bless the socks off of your friend? Gather the money to cover the ISBN number of their book that they have published (or for their upcoming book)! ISBN numbers are an investment and cost $125 which is a lot of money for independent publishers. This gift would be such a blessing to them!
Want to gather a few friends and take up a collection to bless the socks off of your friend? Gather the money to cover the ISBN number of their book that they have published (or for their upcoming book)! ISBN numbers are an investment and cost $125 which is a lot of money for independent publishers. This gift would be such a blessing to them!
Happy Wednesday friends! I hope that these tips are helpful for those of you who are looking to support your friend who has independently published their book! Looking for additional ways to support your friend who is an author? Check out these other posts from the blog:
12 Ways to Support Your Friend Who is an Author
12 Ways to Support Your Friend's Book Release
12 Ways to Support Your Friend Who is an Author
12 Ways to Support Your Friend's Book Release
1. Pre-Order their Book or Purchase their Book on the Day it Comes Out... or whenever! *smiles*
This might be silly to even suggest but the reality is that many author's closest contacts won't think to purchase the book. This might be because they have heard almost every word and version of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend!
This might be silly to even suggest but the reality is that many author's closest contacts won't think to purchase the book. This might be because they have heard almost every word and version of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend!
Many times authors have chosen to use amazon ads for authors (which is highly effective) and by pre-ordering you help others take note of the book.
Consider pre-ordering the book or at least mark your calendar to purchase the book the day it comes out. Both of these types of things help to generate traffic to the book and help the ranking of a book which in turn helps generate more traffic. Of course - it NEVER hurts to purchase a book at anytime! *smiles* Want to go an extra mile? Purchase a copy for someone outside your family and send it to them!
2. Write a Review
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (Amazon, BN.com, and Goodreads)! It can be all the same review- and it doesn't have to be long at all! Most new (and seasoned) authors (even those who are using a traditional publishing house) do not have a huge marketing campaign budget for their books. Due to this they are doing all of the marketing themselves with a little help from their publishing company.
Your words and testimony about their book will speak volumes to many people who aren't familiar with your friends' work! One of the largest pieces of help for me in selling my book, "Praying through Lyme Disease" has been the generous and gracious reviews that I have gotten. I have received several emails from people saying that the whole reason they purchased the book was because of the reviews! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend! A review also helps with ranking so write reviews!!
3. Reserve a copy at the library.
I learned this tip just a little bit ago but it is a great one! If all copies are reserved from a library before the book is released, the system notes the popularity of the title and marks the book as "order more".
4. Request the Book in Local Bookstores
Taking the time to say to a local (or national bookstore branch): "I am looking for __________ and can't find it. Do you have a copy of ______________?" is priceless. If enough people request a title, bookstores note this and there is a good chance they may order a few to have on the shelves! (At home? You can even call your local bookstores to request this and help your friend!)
Is the book already carried by your local bookstore? Still take the time to speak with a bookstore customer service clerk about the book. The hope and goal here is that if several people do this the employee starts to take notice of the title and is more apt to pick it up, read it, recommend it, or even place it creatively in the bookstore.
Consider pre-ordering the book or at least mark your calendar to purchase the book the day it comes out. Both of these types of things help to generate traffic to the book and help the ranking of a book which in turn helps generate more traffic. Of course - it NEVER hurts to purchase a book at anytime! *smiles* Want to go an extra mile? Purchase a copy for someone outside your family and send it to them!
2. Write a Review
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (Amazon, BN.com, and Goodreads)! It can be all the same review- and it doesn't have to be long at all! Most new (and seasoned) authors (even those who are using a traditional publishing house) do not have a huge marketing campaign budget for their books. Due to this they are doing all of the marketing themselves with a little help from their publishing company.
Your words and testimony about their book will speak volumes to many people who aren't familiar with your friends' work! One of the largest pieces of help for me in selling my book, "Praying through Lyme Disease" has been the generous and gracious reviews that I have gotten. I have received several emails from people saying that the whole reason they purchased the book was because of the reviews! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend! A review also helps with ranking so write reviews!!
3. Reserve a copy at the library.
I learned this tip just a little bit ago but it is a great one! If all copies are reserved from a library before the book is released, the system notes the popularity of the title and marks the book as "order more".
4. Request the Book in Local Bookstores
Taking the time to say to a local (or national bookstore branch): "I am looking for __________ and can't find it. Do you have a copy of ______________?" is priceless. If enough people request a title, bookstores note this and there is a good chance they may order a few to have on the shelves! (At home? You can even call your local bookstores to request this and help your friend!)
Is the book already carried by your local bookstore? Still take the time to speak with a bookstore customer service clerk about the book. The hope and goal here is that if several people do this the employee starts to take notice of the title and is more apt to pick it up, read it, recommend it, or even place it creatively in the bookstore.
5. Think Outside the Box and Share Connections
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase the book and send your friend a copy! Think outside the box and think of the people in your life that you know that you could connect your author friend or their book with.
One dear friend just purchased a couple of Praying through Lyme Disease books and told me that she donated it to her community center and her church in honor of Lyme Disease awareness month. I literally had tears. It was the best gift and I felt so honored in this month that is dedicated to my disease.
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase the book and send your friend a copy! Think outside the box and think of the people in your life that you know that you could connect your author friend or their book with.
One dear friend just purchased a couple of Praying through Lyme Disease books and told me that she donated it to her community center and her church in honor of Lyme Disease awareness month. I literally had tears. It was the best gift and I felt so honored in this month that is dedicated to my disease.
6. Share Their Business Card
Most authors, including myself, have a business card that we hope will help us spread the word about our books. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? EVEN BETTER!! You will be helping them with marketing even more!!
Most authors, including myself, have a business card that we hope will help us spread the word about our books. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? EVEN BETTER!! You will be helping them with marketing even more!!
7. Talk About Their Book on Social Media
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Ask your friend if they have a hashtag for their specific books and use that in your social media comments. Volunteer to "social media love" your friends work! They will be so grateful!
Want to go the extra mile? Take a picture with your friends book! People love seeing friends they know with their own copy of the book.
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Ask your friend if they have a hashtag for their specific books and use that in your social media comments. Volunteer to "social media love" your friends work! They will be so grateful!
Want to go the extra mile? Take a picture with your friends book! People love seeing friends they know with their own copy of the book.
8. Word of Mouth Recommendation and Book Club Recommendation
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation and many book clubs decide on books based on what people are talking about. Never doubt the power of your words to help spread the word about a new book. (Using December Caravan or one of my other books in your book club this year? I would be happy to send you some extra goodies for your group. Email me and I will be happy to chat with you in further detail!)
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation and many book clubs decide on books based on what people are talking about. Never doubt the power of your words to help spread the word about a new book. (Using December Caravan or one of my other books in your book club this year? I would be happy to send you some extra goodies for your group. Email me and I will be happy to chat with you in further detail!)
9. Invite Your Friend To Share About Their Book (or their story)
Work at a school? Maybe the book doesn't fit into the topic that you teach or the school age kiddos but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Work at a Christian School? Is your school looking for a chapel speaker? Consider your friend! Work at an office? Maybe your office is looking for a once a month lunch speaker. Suggest your friend! Work at a Church? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon. Work at a bookstore? Have them in for a book signing! Stay at home mom who attends a mom meeting? Ask your friend to come in and share about their book.
Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about their book, writing, or their heart.Most authors, including myself, are trying to start a speaking ministry and are trying to book different types of speaking engagements. I know most authors, myself included, would be so grateful for any thoughts or invitations. (And DO NOT let distance deter you. You may be on the other side of the world but I know so many authors, including myself that would love to travel to come and speak. Authors and speakers will travel anywhere to talk.)
Work at a school? Maybe the book doesn't fit into the topic that you teach or the school age kiddos but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Work at a Christian School? Is your school looking for a chapel speaker? Consider your friend! Work at an office? Maybe your office is looking for a once a month lunch speaker. Suggest your friend! Work at a Church? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon. Work at a bookstore? Have them in for a book signing! Stay at home mom who attends a mom meeting? Ask your friend to come in and share about their book.
Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about their book, writing, or their heart.Most authors, including myself, are trying to start a speaking ministry and are trying to book different types of speaking engagements. I know most authors, myself included, would be so grateful for any thoughts or invitations. (And DO NOT let distance deter you. You may be on the other side of the world but I know so many authors, including myself that would love to travel to come and speak. Authors and speakers will travel anywhere to talk.)
10. Share Your Connections for Where They Are Traveling.
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Share their information and the resources with them! I know that I am always looking to connect with people in upstate NY/Vermont and the south (both places where I spend 1/2 of the year) and in San Francisco (where my medical team is at). I have always been so overwhelmed by the generous connections people share whenever I am traveling.
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Share their information and the resources with them! I know that I am always looking to connect with people in upstate NY/Vermont and the south (both places where I spend 1/2 of the year) and in San Francisco (where my medical team is at). I have always been so overwhelmed by the generous connections people share whenever I am traveling.
11. Host a Book Party.
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the key star. This will encourage people to purchase your friends book, interact with them, and get to know more people! (Don't let distance deter you- you can always host a book party online!)
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the key star. This will encourage people to purchase your friends book, interact with them, and get to know more people! (Don't let distance deter you- you can always host a book party online!)
12. Give the Gift of Donating Books to Those Who May Not Have a Chance to Afford it Otherwise.
Want to bless someone with your friends book who may not ever have another chance to read it? Maybe you could gift a copy of a book to your church library? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme books) or to the local hospital library. Purchase an inspirational book for the homeless shelter. Purchase an encouraging book for your domestic violence center. Think outside the box and it will not only benefit your author friend but have ripple effects in your community.
Want to bless someone with your friends book who may not ever have another chance to read it? Maybe you could gift a copy of a book to your church library? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme books) or to the local hospital library. Purchase an inspirational book for the homeless shelter. Purchase an encouraging book for your domestic violence center. Think outside the box and it will not only benefit your author friend but have ripple effects in your community.
Along with this topic I want to say how grateful I am for y'alls help in the things I mentioned above. As I am dealing with health issues it is not always the easiest for me to make these connections and I so appreciate any and all help. If you ever want to chat about any of the above things I have mentioned please feel free to email me!
Thank you so much for your help with this journey! I appreciate your help and know that all indie authors do!!
Thank you so much for your help with this journey! I appreciate your help and know that all indie authors do!!
If you are looking for other posts that I have done on writing and publishing tips you can find them HERE or in the links below:
I am so excited to share that I will be participating in Indie Author Day at Tivoli Free Library on October 8th in Tivoli, NY! I will be giving a presentation for this event and will be part of a meet and greet as well. I will be speaking about marketing and promotion for indie authors and am excited to meet up with other indie authors!
Are you an indie author or an aspiring indie author? Check out the Indie Author Website HERE for more information on events happening across the country (and some around the world)!
Thank you so much to Tivoli Free Library and Veronica Stork for arranging this and having me! I hope to see y'all there!
(Please note that this event has been post-poned until October 15th)
1. Pre-Order their Book or Purchase their Book on the Day it Comes Out.
This might be silly to even suggest but the reality is that many author's closest contacts won't think to purchase the book. This might be because they have heard almost every word and version of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend!
Consider pre-ordering the book or at least mark your calendar to purchase the book the day it comes out. Both of these types of things help to generate traffic to the book and help the ranking of a book which in turn helps generate more traffic. Of course - it NEVER hurts to purchase a book at anytime! *smiles* Want to go an extra mile? Purchase a copy for someone outside your family and send it to them!
2. Write a Review
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (Amazon, BN.com, and Goodreads)! It can be all the same review- and it doesn't have to be long at all! Most new (and seasoned) authors (even those who are using a traditional publishing house) do not have a huge marketing campaign budget for their books. Due to this they are doing all of the marketing themselves with a little help from their publishing company.
Your words and testimony about their book will speak volumes to many people who aren't familiar with your friends' work! One of the largest pieces of help for me in selling my book, "Praying through Lyme Disease" has been the generous and gracious reviews that I have gotten. I have received several emails from people saying that the whole reason they purchased the book was because of the reviews! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend! A review also helps with ranking so write reviews!!
3. Reserve a copy at the library.
I learned this tip just a little bit ago but it is a great one! If all copies are reserved from a library before the book is released, the system notes the popularity of the title and marks the book as "order more".
4. Request the Book in Local Bookstores
Taking the time to say to a local (or national bookstore branch): "I am looking for __________ and can't find it. Do you have a copy of ______________?" is priceless. If enough people request a title, bookstores note this and there is a good chance they may order a few to have on the shelves! (At home? You can even call your local bookstores to request this and help your friend!)
Is the book already carried by your local bookstore? Still take the time to speak with a bookstore customer service clerk about the book. The hope and goal here is that if several people do this the employee starts to take notice of the title and is more apt to pick it up, read it, recommend it, or even place it creatively in the bookstore.
This might be silly to even suggest but the reality is that many author's closest contacts won't think to purchase the book. This might be because they have heard almost every word and version of the book before it has even gone to print (*smiles*) but the reality is that for whatever reason many close family members and friends won't actually purchase a copy. Take the time to complete this simple step and this will be a huge support to your friend!
Consider pre-ordering the book or at least mark your calendar to purchase the book the day it comes out. Both of these types of things help to generate traffic to the book and help the ranking of a book which in turn helps generate more traffic. Of course - it NEVER hurts to purchase a book at anytime! *smiles* Want to go an extra mile? Purchase a copy for someone outside your family and send it to them!
2. Write a Review
Just purchasing the book and reading it is a wonderful gift to your friend but what would help them even more is if you would take the time to write a review of the book (Amazon, BN.com, and Goodreads)! It can be all the same review- and it doesn't have to be long at all! Most new (and seasoned) authors (even those who are using a traditional publishing house) do not have a huge marketing campaign budget for their books. Due to this they are doing all of the marketing themselves with a little help from their publishing company.
Your words and testimony about their book will speak volumes to many people who aren't familiar with your friends' work! One of the largest pieces of help for me in selling my book, "Praying through Lyme Disease" has been the generous and gracious reviews that I have gotten. I have received several emails from people saying that the whole reason they purchased the book was because of the reviews! So take the time to write a review! I can guarantee that your friend has a goal of at least 20 reviews per book so pass the word to your friends and ask them to write reviews for your friend also! It will only take you a few minutes but will be of lasting help to your friend! A review also helps with ranking so write reviews!!
3. Reserve a copy at the library.
I learned this tip just a little bit ago but it is a great one! If all copies are reserved from a library before the book is released, the system notes the popularity of the title and marks the book as "order more".
4. Request the Book in Local Bookstores
Taking the time to say to a local (or national bookstore branch): "I am looking for __________ and can't find it. Do you have a copy of ______________?" is priceless. If enough people request a title, bookstores note this and there is a good chance they may order a few to have on the shelves! (At home? You can even call your local bookstores to request this and help your friend!)
Is the book already carried by your local bookstore? Still take the time to speak with a bookstore customer service clerk about the book. The hope and goal here is that if several people do this the employee starts to take notice of the title and is more apt to pick it up, read it, recommend it, or even place it creatively in the bookstore.
5. Think Outside the Box and Share Connections
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase the book and send your friend a copy! Think outside the box and think of the people in your life that you know that you could connect your author friend or their book with.
One dear friend just purchased a couple of Praying through Lyme Disease books and told me that she donated it to her community center and her church in honor of Lyme Disease awareness month. I literally had tears. It was the best gift and I felt so honored in this month that is dedicated to my disease.
Chances are, you know someone who could use the book that your friend has published even if it doesn't directly relate to you. Purchase the book and send your friend a copy! Think outside the box and think of the people in your life that you know that you could connect your author friend or their book with.
One dear friend just purchased a couple of Praying through Lyme Disease books and told me that she donated it to her community center and her church in honor of Lyme Disease awareness month. I literally had tears. It was the best gift and I felt so honored in this month that is dedicated to my disease.
6. Share Their Business Card
Most authors, including myself, have a business card that we hope will help us spread the word about our books. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? EVEN BETTER!! You will be helping them with marketing even more!!
Most authors, including myself, have a business card that we hope will help us spread the word about our books. If you don't feel comfortable passing on the book to a variety of places perhaps you would feel comfortable with passing out your friends business card? Contact them and ask them for a bunch of business cards that you can have on hand to help spread the word about their projects! Live in a different city, state, or country then your friend? EVEN BETTER!! You will be helping them with marketing even more!!
7. Talk About Their Book on Social Media
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Ask your friend if they have a hashtag for their specific books and use that in your social media comments. Volunteer to "social media love" your friends work! They will be so grateful!
Want to go the extra mile? Take a picture with your friends book! People love seeing friends they know with their own copy of the book.
Share, share, and share some more about your friends projects on various social media forums. It will be such a blessing to them!! Ask your friend if they have a hashtag for their specific books and use that in your social media comments. Volunteer to "social media love" your friends work! They will be so grateful!
Want to go the extra mile? Take a picture with your friends book! People love seeing friends they know with their own copy of the book.
8. Word of Mouth Recommendation and Book Club Recommendation
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation and many book clubs decide on books based on what people are talking about. Never doubt the power of your words to help spread the word about a new book. (Using December Caravan or one of my other books in your book club this year? I would be happy to send you some extra goodies for your group. Email me and I will be happy to chat with you in further detail!)
Talk about your friends book to people you know. Many people purchase books solely based on a friends recommendation and many book clubs decide on books based on what people are talking about. Never doubt the power of your words to help spread the word about a new book. (Using December Caravan or one of my other books in your book club this year? I would be happy to send you some extra goodies for your group. Email me and I will be happy to chat with you in further detail!)
9. Invite Your Friend To Share About Their Book (or their story)
Work at a school? Maybe the book doesn't fit into the topic that you teach or the school age kiddos but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Work at a Christian School? Is your school looking for a chapel speaker? Consider your friend! Work at an office? Maybe your office is looking for a once a month lunch speaker. Suggest your friend! Work at a Church? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon. Work at a bookstore? Have them in for a book signing! Stay at home mom who attends a mom meeting? Ask your friend to come in and share about their book.
Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about their book, writing, or their heart.Most authors, including myself, are trying to start a speaking ministry and are trying to book different types of speaking engagements. I know most authors, myself included, would be so grateful for any thoughts or invitations. (And DO NOT let distance deter you. You may be on the other side of the world but I know so many authors, including myself that would love to travel to come and speak. Authors and speakers will travel anywhere to talk.)
Work at a school? Maybe the book doesn't fit into the topic that you teach or the school age kiddos but your friend could share about the writing process or about publishing a book or maybe their personal story or a variety of other things. Work at a Christian School? Is your school looking for a chapel speaker? Consider your friend! Work at an office? Maybe your office is looking for a once a month lunch speaker. Suggest your friend! Work at a Church? Invite your friend to your Bible study to have them share their story or to your church for a ladies luncheon. Work at a bookstore? Have them in for a book signing! Stay at home mom who attends a mom meeting? Ask your friend to come in and share about their book.
Again, the topic might not exactly fit but your friend would love the opportunity to get their name out there and to share a little bit about their book, writing, or their heart.Most authors, including myself, are trying to start a speaking ministry and are trying to book different types of speaking engagements. I know most authors, myself included, would be so grateful for any thoughts or invitations. (And DO NOT let distance deter you. You may be on the other side of the world but I know so many authors, including myself that would love to travel to come and speak. Authors and speakers will travel anywhere to talk.)
10. Share Your Connections for Where They Are Traveling.
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Share their information and the resources with them! I know that I am always looking to connect with people in upstate NY/Vermont and the south (both places where I spend 1/2 of the year) and in San Francisco (where my medical team is at). I have always been so overwhelmed by the generous connections people share whenever I am traveling.
Perhaps your friend is traveling for business, pleasure, or personal reasons. Do you have connections in the area that they are traveling? Share their information and the resources with them! I know that I am always looking to connect with people in upstate NY/Vermont and the south (both places where I spend 1/2 of the year) and in San Francisco (where my medical team is at). I have always been so overwhelmed by the generous connections people share whenever I am traveling.
11. Host a Book Party.
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the key star. This will encourage people to purchase your friends book, interact with them, and get to know more people! (Don't let distance deter you- you can always host a book party online!)
Similar to the various parties that exist (i.e. makeup, jewelry, etc.) consider hosting a "book signing party" and have your friend as the key star. This will encourage people to purchase your friends book, interact with them, and get to know more people! (Don't let distance deter you- you can always host a book party online!)
So, if you're hosting an online book party or virtual author Q&A, make sure all participants have access to reliable internet providers so the experience runs smoothly. This is especially helpful if your friend is doing a live reading, sharing behind-the-scenes insights, or answering audience questions in real time.
12. Give the Gift of Donating Books to Those Who May Not Have a Chance to Afford it Otherwise.
Want to bless someone with your friends book who may not ever have another chance to read it? Maybe you could gift a copy of a book to your church library? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme books) or to the local hospital library. Purchase an inspirational book for the homeless shelter. Purchase an encouraging book for your domestic violence center. Think outside the box and it will not only benefit your author friend but have ripple effects in your community.
Want to bless someone with your friends book who may not ever have another chance to read it? Maybe you could gift a copy of a book to your church library? Maybe you could gift a copy of a book to your doctor's office (if the book relates to medical information like my Lyme books) or to the local hospital library. Purchase an inspirational book for the homeless shelter. Purchase an encouraging book for your domestic violence center. Think outside the box and it will not only benefit your author friend but have ripple effects in your community.
Along with this topic I want to say how grateful I am for y'alls help in the things I mentioned above. As I am dealing with health issues it is not always the easiest for me to make these connections and I so appreciate any and all help. If you ever want to chat about any of the above things I have mentioned please feel free to email me!
Thank you so much for your help with this journey! I appreciate your help and know that all indie authors do!!
Thank you so much for your help with this journey! I appreciate your help and know that all indie authors do!!
If you are looking for other posts that I have done on writing and publishing tips you can find them HERE or in the links below:
10 Ways to Support Your Friends Who Have Independently Published Books
12 Ways to Support Your Friend's Book Release
One of the most asked questions that I receive about the books that I have chosen to independently publish is how I have made them "look" professional. In my post entitled 20 Tips for Successfully Self-Publishing your Book (or E-book) my second tip was take the time to make your book look professional. The reason that I had this as my second tip was very simple. In a day and age when even well-known authors are independently publishing their books you want to make sure that your book looks professional (or more professional!) than your competitors. Gone are the days when you are a lonely island self-publishing your work. In today's market it is wise to build a team that will help make your book the success that you want it to be. So here are 4 tips on making your self-published book look professional.
1. Edit, Edit again, Edit some more, and Keep Editing.
Often one of the biggest mistakes that a self-published author makes is not spending the time to properly edit their book. Take the time to edit and make sure that this is your first priority before publishing. Spend the money to hire a professional editor. Don't have the money for a professional editor? Check out your local colleges and graduate school programs and contact the English and Journalism departments. Many times professors, TA's, or graduate students are looking to earn a little bit of money or build up their resume and will offer their services at a reduced rate.
Anyone who knows me that editing is my least favorite part of the writing process. By the time that I have spent 6-7 months editing (sometimes much more!) I am literally over the book. *smiles* I once heard a well known and famous author say that he never re-read his books once they were published because he could quote them due to all of the editing. I didn't understand his comment until I became an author and now I completely get it. Know your work so well that by the time that you are done you could quote the masterpiece that you have created.
2. Always Review a Physical Copy of your Book Before it goes to Print.
One of the most important pieces of advice that I give to everyone who wants to self-publish a book is to always review a physical copy of your book before it goes to print. I know to many self-published authors that have gone ahead and hit the "approved" button without reviewing a hard and physical copy. So many things can look different on the computer - including colors, photos, lettering, etc. Believe me- you want to spend the time to pay for a physical copy to review.
12 Ways to Support Your Friend's Book Release
One of the most asked questions that I receive about the books that I have chosen to independently publish is how I have made them "look" professional. In my post entitled 20 Tips for Successfully Self-Publishing your Book (or E-book) my second tip was take the time to make your book look professional. The reason that I had this as my second tip was very simple. In a day and age when even well-known authors are independently publishing their books you want to make sure that your book looks professional (or more professional!) than your competitors. Gone are the days when you are a lonely island self-publishing your work. In today's market it is wise to build a team that will help make your book the success that you want it to be. So here are 4 tips on making your self-published book look professional.
1. Edit, Edit again, Edit some more, and Keep Editing.
Often one of the biggest mistakes that a self-published author makes is not spending the time to properly edit their book. Take the time to edit and make sure that this is your first priority before publishing. Spend the money to hire a professional editor. Don't have the money for a professional editor? Check out your local colleges and graduate school programs and contact the English and Journalism departments. Many times professors, TA's, or graduate students are looking to earn a little bit of money or build up their resume and will offer their services at a reduced rate.
Anyone who knows me that editing is my least favorite part of the writing process. By the time that I have spent 6-7 months editing (sometimes much more!) I am literally over the book. *smiles* I once heard a well known and famous author say that he never re-read his books once they were published because he could quote them due to all of the editing. I didn't understand his comment until I became an author and now I completely get it. Know your work so well that by the time that you are done you could quote the masterpiece that you have created.
2. Always Review a Physical Copy of your Book Before it goes to Print.
One of the most important pieces of advice that I give to everyone who wants to self-publish a book is to always review a physical copy of your book before it goes to print. I know to many self-published authors that have gone ahead and hit the "approved" button without reviewing a hard and physical copy. So many things can look different on the computer - including colors, photos, lettering, etc. Believe me- you want to spend the time to pay for a physical copy to review.
Here’s what you want to check:
* Paragraph indentations- are they consistent throughout your book?
*all margins are the same
*check your page numbers
* check the chapter headings- are they positioned in the same place every time? are they numbered correctly throughout your book?
* can you read your front and back cover clearly?
3. Make Title Pages
One of the simplest and easiest things to fix to make your self-published book look professional is to make sure that you have title pages. When you open a book you will always see the title pages, copyright pages, dedication pages, acknowledgements, etc. You may think that they are not important but your reader will look and expect them to be there.
One of the simplest and easiest things to fix to make your self-published book look professional is to make sure that you have title pages. When you open a book you will always see the title pages, copyright pages, dedication pages, acknowledgements, etc. You may think that they are not important but your reader will look and expect them to be there.
4. Professional Cover Design
In a day and age of so many different editing and creative programs there is absolutely no excuse for your cover design to not look professional. Self-published authors feel different ways about this. Some love to spend the time to create their covers and some hate it. I personally love it because it gives me the opportunity to express my creativity, but I still hire someone to help me think through the different aspects that my covers are going to portray. If you like to create your own cover take the time to hire a graphic designer to ask them some questions to help your design look the best. If you don't like to create your own covers, then hire a graphic designer or a professional who works with book designs. Honestly, this and editing are the two most important investments that you must make into your book to make it look professional.
I have gone all different routes for my covers, but each one had a specific purpose and theme that I was trying to convey.
In a day and age of so many different editing and creative programs there is absolutely no excuse for your cover design to not look professional. Self-published authors feel different ways about this. Some love to spend the time to create their covers and some hate it. I personally love it because it gives me the opportunity to express my creativity, but I still hire someone to help me think through the different aspects that my covers are going to portray. If you like to create your own cover take the time to hire a graphic designer to ask them some questions to help your design look the best. If you don't like to create your own covers, then hire a graphic designer or a professional who works with book designs. Honestly, this and editing are the two most important investments that you must make into your book to make it look professional.
I have gone all different routes for my covers, but each one had a specific purpose and theme that I was trying to convey.
"Praying through Lyme Disease" was my first independently published book and I fell in love with this cover for professional and personal reasons. First, I wanted a cover that was gender neutral and second wanted a cover that conveyed where many people get bit by ticks- in a woods. Third even those who don't get Lyme disease by hiking in a woods, the path to healing and through Lyme disease often feels like you are walking a very lonely path through a woods. So this book cover on a professional level hit all of these requirements in my mind. On a personal note when I saw this cover I instantly had tears as I know exactly when I was bit and this looked like the exact path I had been hiking when my life was changed forever.
One of the most meaningful things to me about this cover is how many people I have heard from who have are walking the journey of Lyme disease and the cover really spoke to them. That to me is the wonderful thing about a great cover- you will draw the readers you are hoping to - in to your book.
"Prayers for the Single Journey for women" went through about seven different cover designs (literally). The graphic designer that I hired created a fantastic one but to me it wasn't yet "perfect". I created one and running it by different people ... it was honestly just lacking. So we kept trying again and again. In the meantime I kept going back to my sweet friend Amanda's (from Marshalls Abroad) blog and a specific picture that she had taken and posted on her blog. I fell in love with it but was honestly to shy to ask her at first if I could have permission to use it (and pay her for the picture). Finally after the sixth cover design that my team and I threw out I designed that I was going to take the leap and ask her. She was SO sweet and wrote back immediately and gave me permission to use the picture. 24 hours later the cover design was completed after an 8 month process and it was perfect. Professionally it conveyed exactly what I wanted to and personally the picture reminded me of many walks on the beach, praying for my future husband, and dreaming of holding his hand one day.
One thing that I definitely recommend is to think outside the box with your cover. This situation definitely reminded me of this. Don't be afraid to explore photography of your friends and co-workers and pursue this as an option for your book. (I do have to give a shout out again to Amanda and her amazing photography. She takes amazing pictures and if you are ever looking for gorgeous pictures for your home I definitely recommend contacting her. She is so sweet and is amazing. You can find her blog (and her contact information) by clicking HERE.)
When I first started writing my book, "When Light Dawns" I knew immediately the picture that I wanted to use as the cover. I had taken this picture during the Christmas season, the year before my health crashed completely. I can remember the moment very clearly and had been amazed by the way that the lights of the Christmas tree reflected the birth of Jesus Christ, the light of the world, coming into the darkness. When I first started writing "When Light Dawns" in December of 2013 I needed this beautiful reminder that there was hope during the holiday season. I loved how the picture summed up such a personal journey for me and conveyed not only the color of Christmas, but the theme of light in the darkness.
Don't be afraid to explore using your own pictures in addition to using those of others. You never know what picture you may have taken that could be a perfect fit for your cover!
I can't stress enough how important it is to really take the time to figure out a cover that will be the perfect fit for your project and that will give it a professional edge!
What are some of your tips in making your self-published book look professional? I would love to hear them! I hope that you are having a wonderful Friday friends and that you have a fantastic weekend!
10 Tips for Successfully Choosing a Self-Publishing Company for Your Book (or E-Book)
February 5, 2016
If you are looking for other posts that I have done on writing and publishing tips you can find them HERE or in the links below:
10 Ways to Support Your Friends Who Have Independently Published Books
12 Ways to Support Your Friend's Book Release
12 Ways to Support Your Friend's Book Release
(1) Take time to decide who you are going to publish your book (or e-book) with.
There are so many different ways to self publish your book/e-book and you want to pick the self-publishing option that works best for you. As I mentioned above I chose to go with CreateSpace because I felt that it was the best fit for me currently. For an upcoming book that I am independently publishing I am still exploring all different options. If you want to successfully choose a self-publishing company for your book/e-book make sure you really take the time to read through all of your different options. To be honest I probably spent over six months deciding and debating the pros and cons before I picked and am so happy that I took the time to do that.
(2) Clarify what your goals are for your book.
Understanding what your goals are will change the course of every step you take. For example: are you hoping to self-publish to ultimately become a full-time writer (and hopefully get noticed by a traditional publishing company)? Or are you hoping that your book will have a huge impact on a certain group of people? Has it simply been your dream to have a book published and you don't plan to write another one? Or are you hoping to hit the New York Times Best Seller List?
You may want to do all of these things, one of these things, or a combination, but you must spend the time to really consider what your goals are with your writing. In doing this you will then have a clear picture of not only the publishing direction you want to go in but will be able to easily decide the type of investment you want to make in your project. Having clear goals will help you make the thousands of decisions that you are going to encounter as you head down this road.
You may want to do all of these things, one of these things, or a combination, but you must spend the time to really consider what your goals are with your writing. In doing this you will then have a clear picture of not only the publishing direction you want to go in but will be able to easily decide the type of investment you want to make in your project. Having clear goals will help you make the thousands of decisions that you are going to encounter as you head down this road.
(3) Understand the Differences Between Print-On-Demand Companies and Self-Publishing Companies
First, for clarification, Print On Demand (or POD) is a system of book publishing in which copies of a book are not printed until an order has been received. This allows companies to print books singly or in small quantities. Many people find Print On Demand books a wonderful option for self-publishing (especially if it is your first time) as you can have the books printed as orders come in. Many first time authors like this option so that they don't have to buy a ton of their books and then store hundreds of books that they hoped they could sell.
On the flip side of this is self-publishing where generally a company charges you an upfront fee and then handles all of the print-runs, shipping, etc. just like a traditional publishing company would do. You are responsible for paying for the books publication and production and your name (or the name of the publishing house you create) is listed as the publisher of the book. You also have the opportunity to decide with ease about ISBN information and because you have control over everything you are the sole owner of all of your work and can market and sell as you please.
My best advice for self-publishing is like I mentioned in my first point- which is to do the research and decide what is best for you and what your goals are for your book. Both can be great options for authors depending on what your goals with your book are.
(4) Consider the Cost Associated with Self-Publishing in deciding which Self-Publishing Company You Choose.
What some wanna-be authors might not be aware of (and I surely was not until I got into this arena!) is that there are many self-publishing companies that can charge exorbitant amounts of money for their services and the money you spend is not always equal to the results that you were receive. I have had one friend who has paid almost $20,000 for their self-published book! Now, I am not criticizing this if you want to invest all of this money into your self-published book, but as I mentioned in my 20 Tips for Successfully Self-Publishing your Book (or E-book) post and in point #3 you will want to clarify what your goals are for your book and if you can spend that type of money. Other services are free but you might have to put in hundreds of hours to make sure that your book looks professional. Take the time to consider the costs associated with self-publishing in deciding which Self-Publishing Company You choose.
(5) Consider what each company states is the lowest retail price that you can set for your book.
Going along with tip #4- consider what each self-publishing company you are considering using states is the lowest retail price that you can set for your book. You want to make sure that your book can be competitively priced (especially if you are a first time author). It might be surprising to learn that sometimes a self-publishing company will control the retail price of your print book and can even set it so high that it doesn't match any of the other books in the same genre. Take the time to really explore this and believe me you will be grateful you did. If you hope to market your book at all you will want to have your book price be a competitive feature.
(6) Research the reputation (and reviews) of the Self-Publishing Company you are Considering Working With.
Every single company that you look up will have reviews of unhappy authors, but sort through the complaints to really get a sense of which ones are legitimate and which ones are unrealistic. Take the time to really factor these into your decision as you may run into similar situations that others did. The reality is that some self-publishing companies are in the middle of some lawsuits and you will want to investigate this thoroughly before you jump on board with them.
(7) Because self-publishing is easy everyone is doing it and you will need to work ten times harder to get your book noticed so compare which Self-Publishing Companies can help you market the most.
One of the important things to keep in mind is that because it is "easy to publish" everyone and their mother is publishing a book. If you are looking to build a reputation for writing, create a writing portfolio, etc. you are going to want to spend the time to make sure that your book is unique, has an interesting view point, and looks professional and that the self-publishing company you choose will help you accomplish your goal. You will need to work ten times as hard to make sure that your book is getting noticed. The reality is that leaders in the industry say that less than 5% of self-published books are "decent" and less than 1% are actually "good". This is an incredibly low number and you want to make sure that you are working towards hitting this number and that the company you choose to self-publish with is only going to help increase your marketability not hinder it.
(8) Consider the Author Price of Your Book from Each Company.
Take the time to consider what each company will charge you for the author price of your book (or the price that you pay per copy). As a self-published author you will most likely be buying lots of books and giving them away to reviewers, friends and family, bloggers, school visits, reselling them at readings, making them available to sell on your social media sites, etc. Because of this you will want to make sure that the self-publishing company you choose allows you to purchase your books (and sell them) at a reasonable price.
Similar to tip #5, you will want to make sure that your self-publishing company is not pricing your book so high so that your author copy is astronomical. Some self-publishing companies will offer to give their authors only a 20-30% discount off of the book price, while others will only charge a 10-20% markup of the actual printing costs. This is really really important to think through and consider so take the time to do your research on this before you commit to a self-publishing company.
(9) Consider Additional Features that Each Self-Publishing Company Has including translation services, audio books, e-book platforms, etc.
Remember how I shared in my 20 Tips for Successfully Self-Publishing your Book (or E-book) post how hard marketing is for a self-published book? Well because of this you will want to be as creative as possible in the packaging of your book and the different forms it can be available. Take the time to research the additional features that each self-publishing company has so that you can have this information for the future! As a side note: interestingly enough, experts in the field agree that having an audio book helps make your book more "credible".
(10) Explore What Royalties You Will Earn.
On each of the self-publishing websites you are considering, take the time to explore the retail pricing and the royalties you will earn. (Oh, and please cancel out any of the companies that don't list this as an option on their website or state that you have to wait until your book is "reviewed" before they will give you this information. This is highly suspicious and unfortunately there are several of them!)
I hope these 10 tips are helpful y'all! What about you? Do you have an tips for successfully choosing a self-publishing your book (or e-book)? I would love to hear them!
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