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When you think of real estate, technology might not be the first thing that comes to mind. Instead, you likely imagine open houses and paperwork. But tech is improving the way listings look and being integrated into useful features in the home, and both can attract more buyers. That can be how you sell your home in less time, so you can move on to the next stage, without delays holding you back. Let’s talk about the right tech tools for sellers to get a faster sale at the best possible price.
1. Improve Your Listing with Top-Quality Visuals
High-resolution listing photos and videos are examples of ways to improve your home’s online curb appeal. Drone footage, 3D tours, and virtual staging are three more examples. With a great variety of options for real estate photography in the Pacific Northwest, a professional helps your listing look its best. The standout visuals grab the attention of buyers browsing pages of listings online and encourage them to click through to learn more. They start to connect with your home before they ever step inside, which can lead to more showings and potential offers, for a quicker sale. Your listing stands out from others on the page, giving them a realistic sense of space and layout.
2. Use AI to Improve Your Listing Description
A basic home listing description can be boring and might even miss out on certain areas of the home that deserve a mention. AI (artificial intelligence) can take your basic notes and bullet points and make them sound more appealing, as well as improve the clarity of the message you want to convey. A clear description of your home’s value and best features compels the buyer to look through the attached professional photos and videos, increasing the chances of them scheduling an in-person showing. The more showings you schedule, the sooner serious offers start coming in. You may just find that you get more serious offers before a standard listing would.
3. Virtual Staging Shows the Home’s Potential
Advanced digital imaging software and 3D modeling are involved in virtual staging. This impressive tech can take an outdated or empty room and make it look beautifully furnished in a listing image. That can be the right accompaniment to your pro photos and drone footage, as well as digital tours, for a comprehensive listing.
Being able to stage your home on a screen gives buyers a realistic sense of the space without the cost and hassle of doing it the old-fashioned way. For instance, it saves you from having to rent furniture and physically bring it into the home, as designers use software to add digital beds, sofas, and other items to the photos. This tech helps your home look well put-together, making it easier for buyers to connect with the space and imagine themselves living there.
Photo by Alex Qian from Pexels: https://www.pexels.com/photo/round-tufted-gray-ottoman-2343465/
Photo by Alex Qian from Pexels: https://www.pexels.com/photo/round-tufted-gray-ottoman-2343465/ 4. Add Smart Home Features
From apps to voice assistants and automated systems, there are many smart features to add to your house prior to putting it on the market to make it more attractive. A popular example is a smart thermostat that enables you to adjust the temperature within the home automatically and is controllable via an app on your phone or tablet, whether you’re there or somewhere else. Other devices you can control with apps include doors (locking and unlocking) and lights (turning on and off). Many devices also connect with voice assistants like Alexa or Siri, so you can speak commands, such as “Set the thermostat to 71 degrees,” and they’ll adjust accordingly.
During showings, smart features show buyers that the home is modern and move-in ready, leading to a quicker sale. Young buyers or tech enthusiasts may exclusively look for smart homes, and buyers may feel the home is worth more with smart features.
5. Use Predictive Analytics to Set the Right Price
Pricing plays a big part in how quickly a home sells. Setting your property at the perfect price involves doing your homework. Many real estate platforms recommend the right number based on data collected from many sources. Typically, the suggested price is based on what has recently sold in the local area, how much comparable homes have sold for, and current market conditions. By following the data, pricing is no longer a matter of guessing a number. You don’t just rely on a gut feeling. Predictive analytics speeds up the sale by making sure that your home gets on the market at a competitive and attractive price to attract more buyers in less time. It also encourages serious offers and multiple bids.
Bonus Tip: Targeted Online Ads
While we said we’d only share five tech tools, here is a bonus one. Using targeted online ads, you can show the home listing to people most likely to buy in your community. With algorithms and data analytics, your listing can get in front of potential buyers based on location, interest, behavior, and demographics. More visibility for your listing generates faster inquiries and showings, speeding up the sale timeline. You may place the ads yourself or ask your real estate agent to do so. Social media ads are popular, in addition to those on major search engines. So, you may have ads on Facebook, Instagram, and Google, for example, to reach more potential buyers.
Conclusion
Tech is being well utilized in real estate, both for buying and selling properties. It’s not only something to think about in the future; it’s being used in many ways right now. Digital tools like virtual staging, professional photographs, and AI-assisted descriptions are ways to improve your home’s online listing for a quicker sale at a great price. Smart features and pricing your home right can also make a positive difference, bringing more offers from qualified buyers your way.
Taken together, these technologies can optimize your listing and create a faster selling process. It can generate multiple offers and help you get a better sale price. Ultimately, it leads to a home sale that you’re happy with.
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